How Google ADS are increasing our business volume and their benefits.

 

Now there are many ways to advertise in newspapers, advertisements, loudspeakers, and the most effective internet.

Today, 90% of people use the Internet, so advertising on the Internet has become more profitable. So we can sit at home and sell products and services.

There are many platforms for advertising on the internet like Facebook, Instagram, Google Ads, etc. Today we will look at all the information about Google ADS through advertisements on the internet

 



What is Google Ads

Google Ads was formerly known as Google AdWords. In 2018, Google changed its name from Google AdWords to Google Ads and is now known as Google Ads.

Google's main source of revenue is advertising. In 2010, Google added 28 ads to Google Ads. Its revenue has been steadily rising since its inception.

PPC, CPA, ads, banners, ads, videos, etc. are advertised by Google Ads.

You can easily advertise your services and products on Google according to your budget.

Google Ads is a tool that you can use to encourage your business and assist you to sell products or services, as well as to increase product awareness and traffic to your website.

 

There are three types of Google Ads

1)      Search Campaign- Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer. It is nice for  running sales, leads , or traffic to your website as you can show your ads to people actively searching for your product and services.

2)      Display Campaign - Display campaigns serve visually attractive ads on the Google Display. Display campaigns are a nice technique to increase your reach and stay top of mind with an audience beyond just Google Search. The Display Network helps you reach people as they browse millions of websites, apps, you-tube & Gmail. A display campaign is one campaign type that is available in Google Ads.

3)      Video Campaign - Video campaigns let you reach and connect with your audience on YouTube and through Google video partners. Video Ads to make people aware of your brand for buying the product.

 

What are the Benefits of Google Ads

Targeted Audience- If your target audience can't find your website, they're not going to buy from your business. That's why many businesses go to Google ads. Targeting gives you the capacity to show your ads to reach people with exact interests — namely, people who are interested in your products and services and show them relevant ads

 

Increase Brand Awareness- Google awards help to make brand awareness. Google Ad Words, in addition to increasing traffic, clicks, and conversions, is also an efficient way to tell people about your brand.

Cost Control- It’s hard to imagine, but there was a time when marketers found it difficult to keep their ad campaigns within the budget. Placing hoardings all over the town, making radio announcements, or distributing leaflets have largely become incompetent marketing methods.

 Google Ads addresses the problem of wasteful expenditure by handing you complete control        of how your money is spent. You can target exact keywords, allocate the number of bids, and set    daily budget limits. Most significantly, you are charged only when an ad is clicked.


More Conversion - Google Ads lets you track the conversions essential to your business. 

Not only can you pathway basic conversions such as sales or leads, but the platform also allows the creation of custom conversions. Custom conversions make ad optimization very useful. If you u want to make a good conversion rate for your Google Ads campaigns, go for a conversion rate higher than 5.31%. Follow this if you want more conversion Use a CRO planner, shorten your forms, including social proof, track how interact with your site, and conduct A/B testing

 

Better ROI- This might sound contradictory, but you require to expense money on ads to save money. due to its demography-based targeting capabilities, Google Ads gives you a superb ROI.

       


There are Three types of bidding strategies that you can apply to maximize return

 

  1. Cost-Per-Click (CPC)- cost per click (CPC) wherein you pay for every click on one of your ads

 

  1. Cost –per action(CPA) - cost per action (CPA) wherein you pay based on every important action performed by the user 

 

  1. Cost-per-thousand (CPM)- pays per one thousand advertisements wherein you pay based on several views on your ad.

 


How Google Ad words work 

It takes time for keywords to come up on Google. It all depends on the competition and how low the competition is. If the competition is low then the keyword will come in 1 week.

There are two methods to get website traffic

 SEO - SEO  means Search engine optimization, you can write good content on your website and create backlinks to rank on Google for free.

 Advertisement-  You can bring your website to Google by spending on advertising

To understand Google Ad Words you need to understand the auctions that run on keywords

 The keywords you select and bid on will most likely be bid on by your competitors. Whose                    advertisement will appear on it. Here the ad position depends on the bid amount and quality.A quality score means how well  your ad  meets the needs of your users.

 For example, if someone Googled the keyword digital marketing training and your ad is about  Google digital marketing jobs, your quality score is low for that keyword.

Bidding

Google Ad Words will pay for the job and there will be one ad click.

If you want to give money to Google Ad Words, 1 click is called cost per click.

Google Ad Rank

The position on which your ad appears is called Google Rank. Google Ad Rank depends on the keyword and its content.



Conclusion

If your website is new then Google Ad Words is a good option for you as you can sell your products in less time.

Google Ad Words show people who want to know about your product. This greatly increases your chances of converting and selling your product.

You must have got the basic information about Google Ad Words and my post What is Google Ad Words and how it works and what are its benefits? If you still want to know about Google Ad Words, then you should do digital marketing courses from Eduvogue where you will also get practical knowledge. Also, you can go ahead and become a google ad words specialist and get the maximum salary.

For more details click here-https://forms.gle/HMCWVM5JxdAW1suL6

 


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